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BtoC shopping Web site how to locate

  starting from the corporate website, replacing platform sales, in this word during the conversion process, the number of employees increased, increased marketing and advertising, traffic with search engines collect and market promotion, in gradually on the rise, sales also increased, to seek more RMB, how should we position our website development?
we can observe the development of advanced e-commerce B2C counterparts and generally can be roughly divided into two modes, the first is to enter the market early models, namely platform development (call), for example: dangdang, joyo Amazon, Jingdong Mall, new egg, red child ... And so on, they can said is a line Shang of department store or is line Shang of 3C big stores, even is years revenue also comparable entity of stores department store; second species mode is is owned brand, and independent commodity development type of website (for called play commodity), say: Vancl, and diamond bird, and Lativ, and mashamasuo, even is some attached in Taobao Mall (or other mall) Shang of stores, as: Grace Gift, and amai, and and some independent brand of beauty makeup, and food of stores, The highlight of their characteristics is unique (such as taste, texture, uniqueness ... )...
I wants to, most of e-commerce website absolute are hope above two species mode and have, however, a species degree Shang, especially just starting of when, this both between of differences degree very big, operation of logic, and strategy Shang also not same, so unless talent and funds very of sufficient, or are must selected side station, has been to development has a scale zhihou, both between of distance only will increasingly die Hu, say wheat package package this website of development mode...
so play platform or play commodity, What are the respective advantages and disadvantages?
I wants to a basic of website flow and orders volume is must of, this may in daily dozens of single to daily hundreds of single ranging, only reached this standard zhihou, only can to on shop of positioning and value...
first analysis so-called "play platform" of characteristics is what's, since to called platform, certainly is to scale, and flow with said, a no flow of platform, is may is wasted, because flat Taiwanese of commodity are is from all suppliers, if cannot ensure must of volume, I wants to no suppliers willing to continues to supply, more don't said provides has competition advantage of supply price and into order promotion activities of support, so play platform than of is scale, in must of based on only than service, and than supply, and than distribution, and than other of all, as platform of commodity is no more obviously of advantage, because all platform Zhijian of commodity with quality sex is high, on like the home entity of department store Mall as, also for so, so 3C class commodity became has platform of mainstream, because operation of difficulty Shang relative lower, Again to is everyone familiar can ring of some well-known brand commodity, big platform and well-known brand, each other between is a fish help water, and water help fish of relationship...
platform to get more of flow, and orders volume, more when is with lose money of way (and platform can get of gross margin General not high), attract user came to purchase then habit habits, while also expects first put competition opponents roots up, is to like Jingdong Mall such annual years revenue 4 billion above of e-commerce platform, To currently are no achieved real of profit, certainly this may is when not to, after all United States Amazon of case pendulum in ahead...
as "play commodity" does, this is full let commodity talk of mode has, as Qian by said need must degree of flow, but does not need to platform business so of huge flow, because is home of brand and commodity, so commodity of Maori not low, at least are in 30% on, more has over six or seven into who, they most is has home of factory, Or master the upstream supply chain for the entire production process and product production, structure, familiar, so they can help their products with a certain threshold (for example: taste, texture, unique atmosphere, package, ... ), And each commodity itself also has enough of profit space to raised home of brand, so said, they can Doux of self-sufficiency with, more has many even is silently of earned money, also for so, they even without since built himself of website, as long as has a similar Taobao Mall such of store let he attached can (like counters General), unless ambitions compared big...
certainly play commodity of key is on commodity of grasp degrees, by launched of commodity must to can caught a species guest group, or absolute empty , This also need must of experience value, even is a innovation capacity, many this class of website operators, were it not for xxx industry of second generation, or is has the industry years experience of buy hand...
so said, MMbuy shopping website a began is honored of get has many well-known popular shoes brand of support, contains Hasson, and FED, and hundred Li, and amai and so on, was popular shoes is a threshold, because network road of operation difficulty high, in ochre fashion was on compared to master, So the beginning is a less-traveled road, and after a period of experience, for the popular women's shoes we also master some basic concepts and MMbuy where exactly should the next step, however, is a test of our new venture team's major issue ...

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